The Look Company launches three architectural lightbox formats for retail

By AI, Created 10:04 AM UTC, May 20, 2026, /AGP/ – The Look Company is rolling out three new architectural lightbox designs for retailers, with early installations at Skechers and about 40 Lululemon stores across North America. The formats are meant to turn ceilings, curved walls and columns into immersive brand moments as stores look for ways to stand out from e-commerce.

Why it matters: - Retailers are under pressure to make stores feel more immersive and less like digital channels. - The Look Company is betting that architectural lighting can turn fixed store features into revenue-generating brand space. - The new formats are already in use at flagship and chain locations across North America, giving the concept immediate market proof.

What happened: - The Look Company introduced three architectural lightbox designs: ceiling-mounted, curved wall and pillar-wrap. - The three formats were recently installed for the first time at major retail locations across North America. - Early deployments include Skechers’ 26,017-square-foot flagship store in Miami and about 40 Lululemon locations in the U.S. and Canada. - The company said the designs are built to help retailers create immersive shopping experiences.

The details: - The Horizontal Ceiling-Mounted Lightbox is designed to run parallel with the ceiling and use wide-format imagery such as open sky, landscapes or architectural motifs. - The format is meant to add scale and height to a store and amplify wall displays. - The Curved Wall Lightbox is engineered to wrap around a curved wall, fixture or corner and create a continuous illuminated backdrop. - The hardware uses precision-curved material and LED lighting tuned to each location’s needs. - The Pillar-Wrap Lightbox fully encircles a structural column with a 360-degree illuminated graphic. - The pillar format turns a column that might block sightlines into branded merchandising space. - At Skechers, The Look Company created custom sky graphics for ceiling lightboxes, including one that made the store feel like an outdoor basketball court from the inside. - At Lululemon, the company created a neutral curved-wall lightbox backdrop designed to keep merchandise as the focal point. - The Look Company handles hardware engineering, graphics production and installation in-house. - North American manufacturing runs through facilities in Seattle and Tampa. - The company also points to new 8-color, 600 DPI printing capabilities and says it is a G7 Colorspace Master Qualified facility. - The Look Company also produces visuals for global sports organizations including FIFA, the Olympics, the NHL, Formula 1 and the NFL.

Between the lines: - The launch reflects a broader retail shift away from screens and toward physical environments that feel more organic and experiential. - The company’s 2026 Retail Design Trends Report points to biomorphic design and lit graphics as ways to bring the outside world into stores. - The strategy also suggests retailers want fixtures that support merchandising without competing with product displays. - CEO Gerry Price said the company built the hardware after major retail brands brought real store problems to The Look Company.

What’s next: - The Look Company is likely to push the new lightbox formats to additional retail locations as brands look for differentiators in store design. - The company’s global manufacturing footprint positions it to support broader rollout across regions. - The new lighting approach may also translate to other venue types beyond retail, given the company’s work in sports and events.

The bottom line: - The Look Company is selling retail lighting as an experience platform, not just a display tool.