Spitfyre names Brandon Snyder as first VP of Sales

Spitfyre, Inc. has hired Brandon Snyder as its first vice president of sales as the Lynnwood, Washington company prepares to launch its flagship trust platform to innovation partners. The move adds a veteran salesperson to help build the sales team, line up early partners and expand the company’s go-to-market push.

Why it matters: - Spitfyre is trying to strengthen its leadership bench before launching its flagship trust platform. - The new sales leader will help shape early commercial relationships with innovation partners. - The hire signals that Spitfyre is moving from product development toward market expansion.

What happened: - Spitfyre named Brandon Snyder as its first vice president of sales. - Snyder joins as the company prepares for an upcoming innovation program launch. - The company is based in Lynnwood, Washington. - Spitfyre is also in a hiring streak this month.

The details: - Snyder comes to Spitfyre after 10 years in sales roles in the Pacific Northwest, including inside and outside tech sales. - Snyder holds a master’s degree in leadership. - Snyder previously worked as a professional baseball player. - Snyder said his baseball career and time as team captain taught him how to communicate with different people and listen carefully. - Snyder said he only wants to sell something if he believes it truly adds value. - In the new role, Snyder will build and lead Spitfyre’s sales team. - Snyder has already been meeting current and prospective clients. - Snyder is building an event calendar for the company. - Snyder will represent Spitfyre at CDAO in Boston and PASS in Seattle. - Spitfyre will also host dedicated lunch-and-learn events. - One of Snyder’s first goals is to find and vet a small number of companies that will serve as trusted innovation partners. - Those partners will help shape Spitfyre’s managed data platform before a broader launch. - Spitfyre describes its platform as a trust platform for data, identity, security and hosting run end to end by one accountable team. - Spitfyre says data remains governed and portable, any chosen AI can use it, and only the right people and agents can see it. - Spitfyre is a woman-owned company that serves mid-sized organizations.

Between the lines: - The first VP of sales hire suggests Spitfyre is formalizing go-to-market operations as it prepares to commercialize its platform. - Early partner vetting points to a controlled launch strategy, with customer input shaping product development before scale-up. - CEO Haleh Kendell said Snyder quickly understood the platform’s potential and helped clarify Spitfyre’s value proposition.

What’s next: - Snyder is expected to keep building the sales team and the company’s event presence. - Spitfyre will pursue a small group of innovation partners ahead of a broader rollout. - More information about the company and its innovation partner program is available on Spitfyre’s website.